We understand that every parent wants to give their baby the perfect start to life and at The Baby Factory, we are dedicated in helping you and your little one prepare for the journey ahead.  With trained staff who will help you make the right choices for your lifestyle, we are proud to offer the largest selection of nursery brands as well as expert advice.

With 26 stores nationwide, just click on store locations to find a store near you or browse our online exclusives product shop & specials page.  And don't forget to take advantage of our regular online competitions & e-mail newsletter as well as the 'over the teacups' guide to pregnancy & infantcare - brought to you by a team of expert Doctors.

If you are looking for nursery furniture, children's clothing, prams, car seats, toys, cot or bassinette bedding, highchairs or even nappies (just to name a few!) - then you've come to the right place.  The Baby Factory... your first choice in babygear.

If you would like to know more about our products and services, please don't hesitate to contact us at customerservices@babyfactory.co.nz or on 0800 BABYFACTORY - 0800 222 9322

Do you belong to an antenatal class?  We offer free goodie bags to leaders of ante-natal groups to give out to their classes.  If you are interested, tell your group leader about us and have them e-mail us at tbf@babyfactory.co.nz to apply!

Would you like your child to be considered for modelling?  We have a number of photoshoots a year, and if you would like your child's picture added to our file, email us at tbf@babyfactory.co.nz subject MODELLING.  Please include 1-2 pictures, birthdate, size and contact details.  Sorry, candidates must live in or near Auckland as this is where shoots take place.